Coral Kai
Tuesday, October 12, 2010
OPEN WIDE- Blog #2
Countless ads advertise their product by using sexual innuendoes; this particular Burger King ad exemplifies the idea that “sex sells”. Instantly a viewer is attracted to the boldness of the young girls red lips, later to discover her alarmed expression. Further exploring the ad to find an absurdly long sandwich making its way to her scarlet lips. “IT’LL BLOW YOUR MIND AWAY” written in bold white letters beneath the young woman and sandwich blatantly associates the sandwich to a sexual act. The ad goes on to establish the sandwich as Burger Kings “SUPER SEVEN INCHER”, written in capital letters—printed in the top right hand corner next to their logo “it just tastes better”, this entire ad has an underline meaning of sex. This ad most likely was intended for a male audience, particularly a young male because of the message of the ad being so blunt—also more so directed for men because the underline meaning can be construed as the objectification of women. Whether or not this ad successfully appeals to the viewer depends solely on each individual, although it is quite absurd Burger King successfully imprints on every viewers mind—the BK Super Seven Incher is a sandwich that is not easily forgotten. Although the ad reeks of sex, Burger King’s intended promise in turn is not sex. Their promise is straightforward, a promise of a good sandwich.
Tuesday, September 14, 2010
Blog #1, Delectable!
Arriving at my parent’s house just in time to catch the wave of smell while the garlic salt is being sprinkled over the roasting slab of meat that is being grilled over the barbeque. Making my way towards the kitchen to help my mother peal the husks off the freshly bought corncobs, and washing the brown potatoes. Steak, mash-potatoes and fresh corncob prepared by my stepfather equals the most delectable dinner ever created by a human being. The tenderness of the sirloin that has been barbequed to perfection, still rare in the center so when you make your way to the middle a small amount of blood begins to seep out of the beef onto your plate. Dipping each cut piece of meat into the addictive best-bought steak sauce, A1, which makes each of your taste buds tingle into an overdrive from the deliciousness. The garlic buttered mash potatoes that contain fragments of their brown skin combined with a bite of steak and A1 is orgasmic. Buttering up your slightly burnt to a crunch cob with Country Crock margarine, bighting into it with an organized method, chewing off each piece of peppered corn row by row. Engulfing your serving with such speed you serve your self up seconds, ignoring the feeling of fullness your stomach has acquired just to experience that excitement you receive from the taste of perfection. Nothing beats perfectly grilled, seasoned rare steak doused in A1 sauce, with garlic mash potatoes and corn n' the cob as the sides.
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